SAG Group is the inspiration of two childhood friends – Justin See Kok Wah and Zulkifli Rahman who’s shared passion in motorcars brought them together as business partners. In 1992, they hatched a plan and ventured into turning their love for motorcars into a profitable business.
Their first attempt to enter the automobile industry was selling used cars and once they had mastered the trade, the duo decided to diversify their portfolio to include motor credit and insurance business.
As the business progressed, so did their credibility, which resulted in the Group being awarded the authorized dealership for Chevrolet in 2003, Toyota and Mitsubishi in 2004, and Perodua and Proton the year after. Between 2008 and 2014, the Group expanded 4 additional brands namely KIA, Ford, Hyundai and Honda. Currently, the Group is the authorized dealer of a total of 11 new car brands (Honda, Toyota, Perodua, Proton, Ford, Mitsubishi, Kia, Jinbei, Changan, Dongfeng, and Foton), with 11 new car showrooms across Klang Valley, Johor, and Pahang as well as 10 after-sales service centers and two body and paint centers, with more to come. This has enabled the Group to become a one-stop center for automotive solutions from automotive sales to vehicle servicing, repair, spare parts, and accident claims.
The Group, which aims to excel in every sector it operates in, also runs round-the-clock (24/7) roadside assistance call centers for subscribing insurance policyholders of their insurance principals. It is also a one-stop insurance solution center offering a full-range of products and services such as motor insurance, personal and commercial insurance, representing close to 20 general insurance and Takaful companies.